How Shady Social Media Influencers Uses Scary, False Weather Forecasts For Profit

A computer forecast issued on January 23 indicated New
England would be blasted by a historic nor'easter
tonight and tomorrow, February 2/3. Obviously this
will not happen and we will have calm weather instead.
But social media weather "influencers" are using
these scary but false long range forecasts to
scare and mislead the public for fun and profit. 

 That stupid groundhog in Pennsylvania, Punxsutawney Phil, supposedly saw his shadow this morning, and that allegedly means six more weeks of winter. 

The whole thing is silly of course. First of all, up here in Vermont, we're going to have six more weeks of winter no matter what any rodent has to say. And we know a groundhog can't forecast the weather. 

Punxsutawney Phil is a fun little tradition, but that's about it. 

Speaking of long range forecasts, the computer models that forecast two weeks or more in advance have become a problem. 

There's nothing really wrong with the computer models. It's actually how social media weather "influencers" use them to frighten the public to enhance clicks and revenue. 

On social media, I've seen so many dark warnings of storms or cold waves of the century  this year already that if I had a penny for each one, I'd be lounging in my expensive tropical island retreat by now. 

Sadly, if you want to make money online, you scare people. Let's lay the whole scam out:

THE COMPUTER MODELS 

This morning's run of the same model has no storm at 
all in New England. Perhaps the January 23 forecast
was sort of picking up on that storm you see in this 
forecast east of Labrador. On line weather
"influencers" use scary, inaccurate long range
forecasters to scare people for clicks and revenue

If you look at these models, like the American or European that meteorologists refer to, you'll see a string of forecast maps that show storms and fronts and whatnot crisscrossing the U.S., or whatever map location you're looking at. These computer forecasts typically forecast for up to two weeks out. 

The forecast maps in these models for the next couple of days are pretty good, but then they get less and less accurate as you get further and further into the future.

The maps for a week or more into the future should be taken with a big grain of salt.  The specifics are always wrong. The long range forecasts can give you a general idea of the trend in the weather,  but the can't handle things like the placement and strength of storms.  

For example, I've been saying lately in this here blog thingy that we'll have generally cold weather until mid-February, then some sort of change might be in the works. I'm being purposefully vague. 

The computer models have been consistently saying the first half of February will be generally chilly. But future nor'easters and cold fronts a week or more beyond the date the forecast is issued appear and disappearlike puffs of snow in a chilly February breeze. 

A classic example:  On January 23, I could have frightened the pants off of you with an American model forecast that showed what practically looked like the worst, biggest nor'easter EVER in New England that would hit tonight and tomorrow (February 2-3)

The next run of the American model a few hours later on January 23 didn't have much of anything in New England. Since then, the computer models have not been forecasting anything particularly scary around here. 

Sure enough, instead of the Storm of the Century tonight, we're going to have basic normal, boring earth February weather.  It'll get down to near 0 degrees tonight with light winds. Tomorrow will be generally sunny and seasonable (highs in the 20s) with light winds. 

So much for most destructive nor'easter in memory. 

 It looks like the computer models on January 23 did manage to sniff out a storm two weeks in advance. But at such a long range, it was way off on location, strength and orientation of the system.  It was probably the nor'easter that hit North Carolina over the weekend. Which is now the nor'easter that tonight will be somewhere east of Labrador, not over New England. 

The long range models sometimes spit out scenarios a week or two down the road that are virtually meteorologically impossible. It's a case of garbage in, garbage out.  They'll predict a storm in the Bahamas that ends up in New York a week later. Or a hurricane that impossibly strengthens over Pennsylvania. The computer models don't have a lot of information to work with in their predictions for something like 10 days from now. So you get off the charts forecasts.

THE HARM

Those boffo, bizarre long range forecasts would just be a source of weird harmless entertainment for strange weather geeks like me. Except now, some of us are putting these horrifying forecasts online for the public to be horrified by. 

Here's an example. North Carolina, and many other areas of the South have had a rough winter so far. North Carolina had a bunch of freezing rain on January 25-26, stopping road travel in parts of the state and cutting power to many. Then, this past weekend, a nor'easter dumped up to 17 inches of snow in eastern parts of the state. That's an area where it's kind of shocking to receive two inches. 

North Carolinians can be forgiven if they desperately want February to turn out to be sunny, warm and pleasant. 

Well, along comes a Facebook account which I won't name that gives us a forecast for insane amounts of snow during the first half of February in North Carolina and elsewhere.  

This forecast has central North Carolina receiving about four and a half feet of snow over the next couple of weeks. Under this scenario, Atlanta, Georgia would receive three feet or so, and snow would once again dust the ground in places like northern Florida and New Orleans. 

The person who posted this wild forecast wrote, "Definitely not my forecast but when fantasy snow keeps showing up there is probably a reason why."

Yeah, the reason was a bad computer run.  This dude needs to just shut up. 

By the way, I've looked up the seven day National Weather Service forecast for Raleigh, North Carolina. Other than a little bit of light rain and perhaps a thin scrim of snow Wednesday and Wednesday night, no stormy weather is in the forecast for at least the next seven days. 

I'm picking on this one particular social media post with the epic North Carolina snow, but there are zillions of them out there. On YouTube, the headline will be "MAJOR STORMS COMING" with AI images of destroyed cities. Then when you click into the video, the narrator finds ways to hype routine weather. 

Not only do these weird, extreme forecasts scare people, it makes the public lose confidence in meteorologists and weather forecasting in general. Maybe this type of scaremongering is feeding the conspiracy theories that somebody is trying to "control the weather" somehow. 

It also encourages the "cry wolf" syndrome. People see so many forecasts of impending doom that turn out to be fabricated. Then, when a bonafide major weather threats finally arrive, people just say, 'Meh, another false alarm. These false alarms can endanger lives.  

My rants on this aren't going to stop the fear forecasts on line. There's too much money, and too few morals involved.  

But the next time you see a forecast that says your community will be destroyed by the Storm Of The Century in two weeks, relax. Take a deep breath. Find a reliable weather source like the National Weather Service or your local television meteorologist, and just take their word for what's going to happen.