Clickbaiting A Disaster: How Social Media "Influencers" Spread Weather Panic For Profit. .

Various forecasts for the track of Hurricane Melissa,
issued last Friday evening. Most of the predicted
paths accurately predicted the hurricane would
miss the U.S. East Coast by a wide margin. One
of the forecasts had it swerving toward New York
and some online hyped that. The black line is
the average of all the forecasts, and it was
quite close to the actual track of Melissa. 

Hurricane Melissa was bad enough, right?  

At least 50 people have died in the hurricane The destruction is immense in Jamaica. Haiti is a flooded, disastrous mess. Parts of the Bahamas are trashed, too. 

It was all super frightening. And fascinating in a horrifying way. 

As terrible as Hurricane Melissa was, people found ways to make everybody's distress over the tragedy worse.  

The means? Alarming people for online revenue.  . 

CLICKBAITING A DISASTER

A classic example came as Melissa was building up its strength last weekend. 

We knew then things would get bad, really bad in the Caribbean. The natural question was, would we in the United States suffer the wrath of Melissa?

By last Saturday, meteorologists were unanimously saying no, the United States was safe. 

But that didn't stop the folks on social media. One example came in a  Facebook post from Southern Maryland Weather Center  which called attention to this stupid scheme. 

Unlike Southern Maryland Weather Center and reputable meteorologists, social media scum scumbags This outfit tried to drum up fear on the East Coast, by suggesting Melissa would probably slam into the U.S. East Coast, probably near New Jersey.

This Facebook post said the person or persons they saw who showed the path toward New Jersey tried to clarify that the New Jersey scenario was unlikely, but who reads the fine print nowadays? 

Here's the deal: 

Each computer model has dozens of runs showing the projected track of storms. On Saturday, almost all those predicted tracks took Melissa over the Atlantic Ocean, very far from the East Coast. One of the tracks, on one of the models took Melissa to a landfall near New York City.  When you see a model track like that different from the others, it's known as an outlier. Probably bad data. Don't pay attention.

Most meteorologists and weather geeks ignored that outlier and accurately told the public that Hurricane Melissa would miss the East Coast by a wide margin. They figured it was better to be accurate than a lying carnival barker. 

Social media thrives on instilling fear, anger, strong emotions. You're going to get a stronger reaction if you tell New Yorkers a hurricane is going to destroy their homes. So more clicks, more revenue. 

This phenomenon isn't unique to Hurricane Melissa. Clickbaiters always pull looming weather catastrophes out of their hats whenever there's the slightest hint of a strange storm or temperature extreme. 

The average doomscroller on social media is not a weather geek. It's often hard for people not steeped in meteorology to figure out which source is reliable and which isn't.  

Go with the tried and true. The National Weather Service, or in the case of hurricanes, the National Hurricane Center.  

For local weather, the TV meteorologists in your area tend to be quite reliable. And use your judgement. If the weather source you're using always seems to tell you extreme weather is coming, beware. 

Blogs like this will report on severe weather when it's happening. Or before it happens. But if the forecast looks like a yawner, we'll tell you that, too.

Speaking of false Melissa information, I have another post coming on the flood of fake AI images about Hurricane Melissa and the harm that does. 

 . 

Just Calm Down Already About Those Wild Hurricane Forecasts

Despite the hype, we'll go to the National Hurricane 
Center. There's a low chance (in yellow) a tropical
storm might form in the central Atlantic, and a
medium chance (orange) that a storm or huricane
will form further south 

 It's that hazy, crazy time of year when you see those wild hurricane forecasts for a week or two in the future. 

A powerful hurricane will hit Florida! Wait, there will be two giant hurricanes attacking Florida from either side!  Whoops! New England is about to get blasted by the worst hurricane since 1938!  Oh, we lose New Orleans and Houston again!

Of course, it's almost guaranteed we will not see any of the scenarios later this month.  But these forecasts are all over social media, even if they're accompanying by a disclaimer that they're not an actually forecast. (Duh!). 

It's all about clicks and revenue for whoever is posting, you see. 

The forecasts are grounded in just the faintest glimmer of reality. The computer models that meteorologists rely on spit out new scenarios every six hours or so. (Some more frequently).  I've seen all the above scenarios in recent model runs, all happening around August 20 or 21, give or take.

I've written before about these "phantom hurricanes" in computer models. Now that we're getting into peak hurricane season, we've also entered into peak phantom hurricane season.

Despite the fact that the hurricanes depicted a couple weeks down the road won't play out like that in reality, these model runs are still useful.

They're all consistently telling us that the Atlantic Ocean is about to get pretty active with tropical storms and possible hurricane activity.  The model runs are a shot across the bow, warning us to pay attention starting now. 

Nobody can tell you for sure if a hurricane will form, and if it does, where it will go, but something will probably form. If you live in a hurricane prone area, you should finish stocking up the supplied you'll need if you ever receive a hurricane warning 

The fact that we're suddenly seeing hurricanes in the long range forecast is right on schedule. Disturbances  start coming off of the west coast of Africa in the July or the first half of August. Some of those disturbances turn into hurricanes. 

One of them is now in the central Atlantic and has a low chance of turning into a tropical storm or hurricane. If it does, the National Hurricane Center broadly thinks it will head north and not hit land, but again, no promises.

Another disturbance just came off the African Coast and is in the eastern Atlantic. The National Hurricane Center is a little more bullish on this one, so far giving it a medium chance of developing into something. 

This is the one those computer models are depicting, the one that would destroy, Florida, New England, or hell, North Dakota for all I know. 

Again, nobody knows whether this thing will come anywhere near the United States, and if so where and at what strength. As you can see in the map of this post, the National Hurricane Center brings it west to northwestward, ending up somewhere in the tropical Atlantic in several days. The general area they think it might end up is the orange shaded area. 

From there, who knows?  Stay tuned

OVERALL SEASON

The National Hurricane Center this past week updated its forecast for the rest of the season. They're predicting 13 to 18 named storms, including the four tropical storms we've already had. An average season has 14 named storms, meaning tropical storms or hurricanes with sustained winds of at least 39 mph. 

The NHC expects five to nine hurricanes (winds of at least 74 mph) and two to five major hurricanes, with winds of 111 mph or greater. 

Those figures are slightly busier than an average season.

What matters most is where those storms go.  There's some indication the United States East Coast might be a little more vulnerable to hurricanes than usual this year. 

As the Washington Post explained on Thursday, a marine heat wave has developed in the western Atlantic Ocean and Gulf of Mexico. A marine heat wave is when an area of the ocean warms up dramatically to or near record levels. 

If a hurricane encounters those warm waters on the way to the United States, chances are they'll grow to be much stronger than a similar storm that encounters somewhat cooler water. In general, the hotter the water, the greater they chance a hurricane will grow stronger. 

Marine heat waves were a major reason why Hurricanes Helene and Milton proved so destructive when they hit the United States last year. 

Certain weather patterns steer hurricanes toward the East Coast and we seem to be trending toward ingredients that would do that. These include a strong Bermuda High with a westward extension toward the United States that would prevent a westward moving hurricane from the tropics from turning northward, out to sea.

Another ingredient is a strong blocking high pressure system over eastern Canada, which again would steer a hurricane up the coast rather than letting it curve eastward, out to sea

The third ingredient is a dip in the jet stream over the Appalachians. That dip might or might not develop in the coming weeks. But such a jet stream arrangement becomes a little more likely in September, which coincides with what is usually the worst of hurricane season. 

So, when you see those maps into the future on social media, the ones that tell you that your city will be wiped out by a major hurricane within two weeks, honestly just relax.

But don't ignore it. 

There's Still False Storm Hype Out There, Despite Tranquil Forecast

This image on the National Weather Service home page was
not at all colorful this morning. That's a good thing. Lots
of color on this map means lots of warnings and 
weather dangers. Seems mostly clear for 
Thanksgiving travel today! 

 Gawd, I  hate clickbait. 

That's when you put out some sensational or shocking news out there on social media to garner clicks, eyeballs and presumably income, even though the actual news is much less exciting. 

With weather forecasts, it's fine to say some long range computer models suggest something noteworthy, like a big storm, IF you qualify it somehow in the headlines and prominently in the story that the storm is not set in stone. 

As of a week ago, some computer models a week ago were suggesting the possibility of a very disruptive storm in the United States Thanksgiving week.

As better data came in, it became clear by Friday that the early computer models were a bit overwrought. No major storm would form. Just the typical November ick in spot. 

Still, as of Friday and even Saturday, major players like AccuWeather hyped the potential storm in their headlines, which I think pushed it too far.  At least AccuWeather backed down somewhat with the headlines when it became clear Thanksgiving travel would not get screwed up by any kind of big storm. 

Still, as of this morning, AccuWeather still had a link to their story on Twitter, posted just yesterday, headlined, "Brewing storm to threaten disruptions at worst possible time."

To be clear, there might be periods this week where some corners of the nation might have kind of "meh" weather that's not great, there is no storm to speak of that's brewing.  

As of this morning, the Weather Channel still had a headline up headlined "A Couple Of Rough Travel Days Ahead."

With the volume of travelers, and staff shortages, combined with not-at-all-extreme rain showers and gusty winds in the Northeast Monday, flight delays and a few cancelations are inevitable, but this isn't Armageddon, and weather will only be a bit player in any chaos. 

NBC News was still tweeting on Friday the headline, "Thanksgiving week storm gearing up to affect busiest airports in the nation."   Sorry, no it wasn't. 

There are YouTube videos up posted just yesterday, some correctly saying no big storms are on the horizon, others still hyping.

 To pat myself on the back a little bit, my headline for potential Thanksgiving week storminess that I posted last week said. "Still Question Marks For Next Week."

My Friday morning headline was, "We Can Forget About That Thanksgiving Storm, (I Think!)"

The "I think" was to cover my ass in case there was an unlikely surprise shift in the forecast. So far the only shift I see is turning an already mediocre expected cold front even more lame. 

I'm not a meteorologist, even though I've had training in the field. I'm just a weather enthusiast who relies on outfits like the National Weather Service to get my information. Sometimes I get things wrong.  Happens to everyone. I apologize, correct or explain myself and move on. We're all humans. Nobody gets it right all the time. 

I also happen to like, even love clicks in my direction on social media.  But it's irresponsible for anyone to exaggerate things to cause false alarms, all in the effort to gain attention.

I know that's the way of the world these days. Social media clicks are the new personal validation and also money making enterprise. But this old fart still rebels against all that. 

So sue me already.