Or they don't want to deal with Trump's fragile ego.
This trembling in your boots mindset has spread to corporations. Some just co-opt themselves, abandoning any values they had to please Dear Leader.
They ditch their supposed DEI policies, write statements espousing the alleged sheer brilliance of Trump, and disavow an attempts to fight climate change, legitimate or note.
Other companies retain their values for the most part, but feel they have to hide it.
Which brings us to a brand new term: "Greenhushing."
That's when a company hides or under-reports information about its environmental policies and actions. In some cases, they do that to avoid accusations of the more familiar term "greenwashing."
Greenwashing is when companies exaggerate how wonderful they are for the environment. Greenwashing is all a bunch of PR. The products aren't as environmentally friendly as advertised. The company's purported activism on combating climate change is false.
Greenhushing, meanwhile, has gotten new attention as corporations try to avoid the Wrath of Trump.
If Trump finds out that a company is doing something to combat climate change, he'll just launch a flurry of mean tweets against them or worse. The mean tweets are really just his rants on Truth Social, which is his social media platform.
If you love reading Trump's rants and those of his sycophants, Truth Social is the site for you!!!!
Anyway, greenhushing appears to be the way to go. Not just in the United States, but elsewhere, for various reasons. Per Bloomberg:
"Along with the fear of political blowback, worries about reputational damage and regulatory scrutiny weigh on companies especially outside the U.S. In Europe, where tackling climate change is still on governments' agendas, researchers say companies are pulling away from publicizing their climate efforts due to the risk of being seen as greenwashers."
Greenhushing is remarkably widespread: Bloomberg again:
"In 2024, 63 out of the 100 largest publicly listed firms in Britain were under-promoting their work in environmental protection, according to an analysis by the Manchester UK-based research firm Connected Impact........When it came to U.S, companies the researchers found the desire for staying unnoticed was even greater - as many as 67 major public and private firms resorted to greenhushing"
A company has got to do what a company has got to do, though, right? So if an outfit does things that help the environment, and help the fight against climate change, but doesn't broadcast it, there's really no harm.
They're getting the job done of fighting climate change, so it's all good. Even if they have to keep their heads down to avoid the Wrath of Trump.
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